Execution
Execution builds the invisible foundations, the interfaces your customers see, and the automations that remove manual work. Delivered, documented, in your name.
When people call us
- You're starting a business: you need a domain name, an email system and a first site.
- Your site no longer looks like what your company has become, and a rebuild is due.
- You want to sell online, and nothing is in place yet to take an order.
- "Three people retype the same data by hand."
- A written brief is ready: all that's left is to build.
- Work started by others has stalled half-finished, and it has to be finished.
What we do
The foundations
Domain names. Registration, transfers, consolidation of a scattered domain estate, and ownership in the company name. DNS configuration, the directory that tells the internet where to find your site and your email.
Professional email. Setup or migration without losing a message. Deliverability, meaning whether your messages actually reach your customers’ inboxes: SPF, DKIM and DMARC are the three records that prove to receiving servers that the message really comes from you.
Hosting and tools. Selection and sizing to match the actual need, migration without interruption, certificates, backups with a restore plan. European hosting by default. Collaboration suite: deployment, access rights, data migration. ERP (the software that runs your operations: sales, stock, invoicing) and business tools: integration and connection with the rest of the system.
What your customers see
Website. Creation or rebuild: brochure site, corporate site, business platform; taking over an existing site, content migration, redirects, preserving search visibility. E-commerce: shop, catalogue, checkout, payment, connection to stock. Adding features to an existing site: customer area, booking, business forms.
Interface design. We put your brand on screen, we don’t invent one: applying your guidelines to the screen, design system, mockups and prototypes before development begins.
Search visibility. Technical SEO: structure, speed, markup, indexability. AEO, meaning being found and cited by AI assistants, not only by search engines.
What works on your behalf
Connections between tools: website, ERP, CRM (the system that tracks your customer relationships), accounting, email. Automated workflows: quotes, follow-ups, reports, alerts. Document processing: extraction, filing, generation. Internal assistants and agents built on your data. Here, AI is no longer just our production tool: it becomes what we deliver, and the real gain is measured before automating, because some tasks are not worth it.
Examples of deliverables
- Domain names consolidated and email in service, every account in your company name.
- Hosting in place, with certificates, backups and a restore plan.
- A site online, with its design system: the components and rules of use that keep what follows consistent.
- A shop ready to sell: catalogue, payment, connection to stock and logistics.
- An automation in production, monitored, with an estimate of the time saved.
- Infrastructure documentation and an inventory of access: enough for someone else to take over the system.
- A handover guide and a performance and accessibility report, provided at delivery.
Questions
How long does a website take with you?
Faster than you’re used to. A brochure site takes a matter of weeks. So does a full rebuild, most of the time.
The limiting factor is almost always how quickly decisions and content come from your side, not production.
Will we be able to edit the site ourselves after delivery?
Yes, and it’s planned from the design stage. You decide what you want to be able to change, and we build accordingly.
Who will actually build the site: you, or someone else?
The same person you’re talking to now.
Ask it every time, our competitors included: in many firms the person who sells isn’t the person who produces, and you will never meet the second. It’s the first of the questions to ask every supplier before you sign a quote.
You automate with AI: why doesn't the price come down?
The gain shows up in time and scope, not as a discount. You get more done, sooner, for the same budget.
The time we no longer spend on mechanical tasks goes into scoping and quality: that is where a project is won or lost.
You don't show any of the sites you've built?
We have them, and we’re happy to talk about them in a meeting: what we did, in what context, with what result, within the limits of the discretion we owe our clients. What we don’t do is publish them, or pass on their contact details.
A company name linked to its host, its content management system and its tools is useful information for someone preparing an attack, and we don’t want to expose our clients to advertise ourselves. It costs us a selling point, and we accept that. Put the question to the other firms you’re considering: ask them what they would publish about you.
If AI does the work, isn't what you deliver generic?
AI produces generic output when nobody tells it what to do. That’s exactly where our work lies: the scoping, the specifications, the trade-offs, the review.
What you’re paying for is getting the right thing built, not lines of code.
A website, an automation: how do you price that?
It depends on what you want to achieve, and that’s exactly the first thing we talk about. We talk, we scope, and you receive a quote that binds us, not an estimate that will move three times.
What we can say straight away: we’re not the cheapest option, and that’s not what we’re trying to be.
We only have an email problem. Do you take on that kind of work?
Yes, and it’s actually the most common case. A fix, a migration, an audit, a feature: we take it.
The whole chain is what we can do, not what we require. The only difference from someone who does nothing else is that we will tell you if the problem you report actually lies elsewhere.
Tell us about your project, or your problem.
Describe your situation in a few lines, however it comes to you. You get our first take, in writing: what we understand, what we would do, where to start. Not an automatic acknowledgement, and no sales follow-up: an answer you can use, even if it stops there.