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Common questions

The questions people actually ask us.


These belong to no single area: they're about price, references, the size of the team, AI, and who actually does the work. Questions specific to one area live on that area's page.

How much does it cost?

It depends on what you want to achieve, and that’s exactly the first thing we talk about. We talk, we scope, and you receive a quote that binds us, not an estimate that will move three times.

What we can say straight away: we’re not the cheapest option, and that’s not what we’re trying to be.

Why are there no prices on your site?

Because we don’t sell packaged work. A displayed price assumes identical work for everyone; yet the same request can cost five times as much depending on what you already have and the level of quality required.

Displaying a figure would mean either lying to you, or selling you a scope you don’t fit into. We scope first, we price second, and that figure holds. Published price ranges, and what separates two quotes for the same site, are set out in our guide to website cost.

One exception, and the same rule explains it: the website audit is the only work of ours whose scope can be bounded in advance, by the number of pages examined. Its price is therefore published, and it can be ordered online, at sitecheck.z29k.com.

Don't you have any client references to show?

We have them, and we’re happy to talk about them in a meeting: what we did, in what context, with what result, within the limits of the discretion we owe our clients. What we don’t do is publish them, or pass on their contact details.

A company name linked to its host, its content management system and its tools is useful information for someone preparing an attack, and we don’t want to expose our clients to advertise ourselves. It costs us a selling point, and we accept that. Put the question to the other firms you’re considering: ask them what they would publish about you.

You're a small team. What if something happens to you?

That’s precisely why everything is in your name: domains, hosting, accounts, code, data. Everything is documented and handed over.

We work with standard technology, not proprietary solutions. Anyone can take over after us. Few in our market can say as much.

How many of you are there?

A small team, with partners wherever a job calls for a skill we don’t have. We will always tell you who is working on what. And we remain responsible for the result, whoever is at the keyboard.

Who will actually work on our project?

The same person you’re talking to now.

Ask it every time, our competitors included: in many firms the person who sells isn’t the person who produces, and you will never meet the second. It’s the first of the questions to ask every supplier before you sign a quote.

You use AI, so the result is generic?

AI produces generic output when nobody tells it what to do. That’s exactly where our work lies: the scoping, the specifications, the trade-offs, the review.

What you’re paying for is getting the right thing built, not lines of code.

If you use AI, it should cost less.

The gain shows up in time and scope, not as a discount. You get more done, sooner, for the same budget.

The time we no longer spend on mechanical tasks goes into scoping and quality: that is where a project is won or lost.

You develop your own products: do our projects come second?

No, if anything it’s the opposite: our products are what force us to hold the standard we sell you.

Running a service in production, documenting it, securing it, maintaining it over time: it’s the same standard we hold to on your work, except that here nobody is asking us to. You can go and look, by the way: notabene’s code is public.

How long does it take?

Faster than you’re used to. A brochure site takes a matter of weeks. So does a full rebuild, most of the time.

The limiting factor is almost always how quickly decisions and content come from your side, not production.

None of these answers yours?

Ask it directly.

A first conversation, with no commitment. Or a few lines in writing, if that's simpler.

contact@z29k.com